Waymark Book

“Transforming Medicaid: A Blueprint for Equitable Care” is a landmark publication by Dr. Sanjay Basu, produced by Waymark. The book explores the evolution, challenges, and future of Medicaid in the U.S., blending policy insight with personal stories to advocate for a more equitable healthcare system. Design for the book was led by Studio Rodrigo, an agency known for shaping thoughtful, mission-driven brands and experiences.

Studio Rodrigo brought us in to bring the book’s vision to the web. We were responsible for designing and developing a clean, content-forward site that reflects the clarity and purpose of the publication. Our focus was on accessibility, performance, and thoughtful presentation—ensuring the digital experience supports the book’s goal of reaching a broad, policy-engaged audience.

The finished website extended the book’s reach by offering a clear, accessible digital experience for policymakers, advocates, and the public. With a focus on readability, performance, and accessibility, the site made complex topics easier to engage with and supported Waymark’s goal of sharing the publication widely and effectively.