How to Design a Website That Marketing and Sales Can Actually Use

Too often, websites are built for designers and developers, not for the people who actually need to use them every day: your marketing and sales teams. The result? Beautiful sites that are hard to update, slow to scale, and disconnected from the teams responsible for driving growth.

At Better Mistakes, we believe your website should be a practical tool for the people who use it most. Here’s how to design and build a website that truly supports your marketing and sales goals:

1. Start with the Right Foundations

A successful site begins with clarity around business goals. What actions do you want users to take? What content supports conversion? How will teams use the site day-to-day? These answers shape the structure, navigation, and design, before a single page is built.

2. Make It Modular

Marketing and sales teams need to move fast. A modular design system makes it easy to mix and match pre-built sections to create new pages without breaking the layout or brand. This means no development issues, no design late deliveries and no waiting weeks to launch a new idea.

3. Build a Scalable CMS

Content is the fuel for both marketing and sales. A scalable Content Management System (CMS) lets teams:

• Publish blog posts, case studies, and landing pages on their own
• Update messaging quickly based on real-time feedback
• Reuse components across campaigns to move faster

We use Webflow CMS to build structured, user-friendly systems that teams actually want to use.

4. Prioritize Usability in the Backend

The backend should be as thoughtfully designed as the frontend. That means:

• Clear labels for fields
• Documentation for how to use components
• Intuitive naming conventions

The easier it is to navigate and understand, the more your team will use it.

5. Integrate the Right Tools

Sales and marketing rely on data. Your site should integrate with:

• CRM platforms
• Analytics tools
• Lead capture workflows

This ensures your website not only looks good but also supports lead generation, qualification, and performance tracking.

6. Train and Empower Your Team

Even the best system fails without adoption. Include training and documentation to help teams feel confident using the tools you’ve built. At Better Mistakes, we include onboarding sessions and detailed guides with every project so our clients feel supported from day one.

The Takeaway

A high-performing website doesn’t just serve users, it serves the team behind it.

When marketing and sales can use your site with ease, you move faster, respond to real-time needs, and drive better results.

If your current site feels like a blocker instead of a tool, let’s change that. We can help.